The Toronto International Festival has long been known for setting trends in the film industry. However, with more major films and top-tier celebrities choosing other festivals for their premieres, TIFF is adapting by focusing on the business side of movie acquisition and packaging.

In a time of industry upheaval, this shift could help maintain TIFF’s relevance. Yet, as ticket prices climb, there are concerns about the impact on the festival’s core audience: film enthusiasts.

TIFF is now emphasizing dealmaking and industry collaboration, evident in the launch of “TIFF: The Market,” supported by a $23 million investment. Projects like a sci-fi film with Russell Crowe and Priyanka Chopra and a romantic comedy featuring Colin Firth and Halle Berry are among those being showcased.

While TIFF faces competition from other festivals like Cannes and the American Film Market, it stands out by highlighting emerging markets in Africa and Asia. The festival’s focus on international cinema could attract buyers looking for alternatives to Hollywood.

As the festival evolves into a more business-oriented event, questions arise about the impact on loyal film fans. With rising ticket prices, there’s a concern that the festival may become less accessible to the general public, potentially pricing out some attendees.

Despite a decline in A-list celebrity attendance, TIFF still features highly anticipated films like “Ink” by director Danny Boyle and “The Debut” starring Julianne Moore. The festival also includes TV series like “Slow Horses” and “Yaga” in its programming.

Canadian cinema takes center stage at TIFF, with titles like “The Stunt Driver” and “Neil Peart: No One’s Disciple” showcasing homegrown talent. Additionally, unconventional films like “Ladies and Gentlemen, Brian Mulroney” offer unique perspectives on Canadian culture.

TIFF’s ongoing evolution reflects the changing landscape of the film industry, emphasizing business partnerships while continuing to showcase a diverse range of films and talent.