A UNESCO World Heritage Site in Alberta is experiencing a surge in interest following a mention on a popular American TV show, potentially leading to a busy summer season, according to the site’s marketing head. Head-Smashed-In Buffalo Jump was featured in an episode of the acclaimed medical drama series, “The Pitt,” where a character plans to visit the landmark situated in the Canadian Rocky Mountains foothills to see the badlands for the first time.
Located approximately 150 kilometers south of Calgary, Head-Smashed-In Buffalo Jump served as a site utilized by Indigenous communities for centuries to guide bison herds over an 11-meter cliff for hunting purposes. The interpretive center, integrated into the sandstone cliff with cascading floors, delves into Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a trail atop the cliff.
Quinton Crow Shoe, the marketing lead at Head-Smashed-In Buffalo Jump, mentioned that the TV show reference has sparked interest among visitors, prompting them to explore the site off the usual path. The site witnessed a surge in social media interactions and emails following the show’s mention, highlighting the significant impact of such exposure on raising awareness and curiosity.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump attracts around 60,000 visitors annually. Crow Shoe expressed optimism that the recent uptick in interest will translate into higher footfall and tour bookings during the peak season from May to September. Additionally, promotional efforts, including discounts under the national Canada Strong Pass program, have contributed positively to visitor numbers.
Crow Shoe emphasized the collaborative nature of attractions in southern Alberta, ranging from Writing-on-Stone Provincial Park in the badlands to Waterton Lakes National Park, encouraging visitors to explore the diverse offerings in the region. Travel Alberta leveraged the TV show’s mention by releasing a promotional video overlaying the characters on the backdrop of Head-Smashed-In Buffalo Jump’s cliffs, while Alberta Culture Minister Tanya Fir shared the TV clip on social media, underlining the global appeal of Alberta’s historical and cultural landmarks.
The continued buzz surrounding Head-Smashed-In Buffalo Jump is anticipated to sustain, with hopes of a successful summer season supported by increased visitation and engagement with the unique heritage site.