Manitoba’s leader expressed a reluctant willingness to reintroduce American alcohol into the province as part of a potential trade agreement, with a caveat: “Don’t purchase it.” Negotiations between Canadian and U.S. officials are ongoing to prevent new U.S. tariffs on about $30 billion worth of Canadian goods. Prime Minister Mark Carney and provincial leaders discussed this potential deal, with Carney asking provinces to return American alcohol to store shelves, a request Manitoba has not yet agreed to.

In the event that U.S. products are restocked in Liquor Marts as part of the trade deal, Manitoba Premier Kinew advised Canadians to opt for Canadian alternatives. He emphasized that consumers have the choice to “leave it there” and support local products instead. This move aims to convey disapproval of President Trump’s trade tactics towards Canada.

In retaliation for U.S. tariffs imposed on non-compliant Canadian goods under the Canada-U.S.-Mexico trade agreement, Manitoba initially removed millions of dollars’ worth of American alcohol in 2025. Despite briefly offering American wines and liqueurs in December and May, Manitobans showed a preference for domestic options, leading to significant sales growth at Liquor Marts.

While other Prairie provinces reintroduced U.S. alcohol earlier, Manitoba remains cautious. Premier Kinew highlighted the impact of the province’s procurement policies favoring Canadian or non-American sources, resulting in a substantial decrease in spending on American firms. The Premier emphasized the need for a fair deal with zero tariffs and support for local workers.

Kinew criticized President Trump’s trade approach as erratic and untrustworthy, questioning the sustainability of any agreement. Despite ongoing negotiations, Kinew emphasized the importance of standing united as Team Canada against unfair trade practices. The Premier also acknowledged the potential repercussions on businesses like California wineries due to the trade war.

Public reactions in Winnipeg varied, with some supporting Kinew’s stance on buying local and showing reluctance towards purchasing American products. The community expressed hope for improved cross-border relations and highlighted the positive impact on local distilleries in the absence of American alcohol in Liquor Marts.